OUR STORY

Introducing Persona - a woman-owned brand that perfectly blends simplicity and elegance. Established in 2022, Persona is based in the United Arab Emirates and caters exclusively to women.

 

The brand was founded by three tenacious sisters who refused to be discouraged by life's obstacles and shared a vision of creating their fashion line. With a passion for designing clothing and a desire to share it with the world, they champion self-expression in this day and age of women's empowerment.

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At Persona, we believe that your unique story should be reflected in your appearance, and that's what sets our brand apart. We strive to deliver exceptional customer service, build authentic relationships, and inspire women to embrace their individuality.

 

Our culture is centered around empowering women to wear their own stories with pride. So, if you're looking to express your true self, look no further than Persona!